Don’t Let Your WordPress Website Efforts Go Unrewarded!
There is a reason why WordPress powers nearly a quarter of the websites online today. WordPress is easy to use yet powerful enough to manage the largest websites. It is this ease of use, however, that makes too many WordPress websites less successful than they could be.
I am a big supporter of do-it-yourself website building. But it pains me to see so much work go into a website only to have the creators’ efforts go unrewarded because important elements of a healthy and successful website are overlooked.
Is Your WordPress Website Mobile Ready and Mobile Friendly?
Your website is one of the most important areas you should make sure is “really” mobile-ready and working properly.
Most WordPress users opt for responsive themes when making their site mobile-ready. We agree that this is a great solution, but I encourage you to test your theme on as many devices as you can. You can use a mobile device emulator if you don’t have devices available. When testing, make sure your site is more than mobile-ready. Make sure it is also mobile-friendly.
Mobile Device Emulator
Don’t assume that just because a theme is responsive it offers a good user experience. Test your theme as if you were someone who had never visited your website, and who may lose interest in a matter of seconds if the experience is not a good one. Better yet, send a link to some friends and family and have them give you feedback about their experience.
In some cases, you can find an additional solution to elements of your theme that are lacking. In my case, I was not happy with the navigation my theme offered to mobile users.
Mega Menu on Mobile Device
To solve this issue, we add the Mega Menu plugin to improve the navigation of any website theme for both mobile and desktop users.
Is Your WordPress website Search and Social Media Optimized?
There has always been a lot of attention paid to optimizing WordPress websites for search engines – as well there should be. However, how much attention are you paying to optimize your website for social sharing? Have you tested how your site content looks when it is shared to social media sites?
For instance, when someone shares one of your pages or posts, is the title and description representative of the content? When allowed, does the social media site present the image you want it to? All of these things can be controlled with the right plugins.
Title, Description, and Image Choice for Social Sharing…
We recommend SEO plugin for both search and social sharing optimization of your site. Using SEO plugin allows you to control what shows up as the title and description when shared to Twitter, Facebook, Pinterest, and more; as well as which image should represent a post or page.
This attention to detail helps your site get the exposure it deserves and shows your visitors that you take pride in how your brand is represented.
These are the Basic errors we address and optimize to provide great results to our customers: There are 200 plus ranking factors affecting SERP that go well beyond just building a website.
WordPress Website Security and Site Performance
A slow-loading website can put a damper on your search engine placement, your site’s mobile readiness, and your site users’ experience. And WordPress sites – if not managed properly – can be very slow loading!
We recommend regularly testing your site using the Website Speed Test tool. You may need to run the test a couple of times in a row to get a more accurate report.
One of the main things that can help speed up your WordPress website is to cache resources – like images – so they don’t need to be loaded every time your site is visited. Some good caching plugins can help with your site performance and speed, but we prefer to use a CDN (content delivery network) like Cloud flare.
We especially recommend using a CDN if you have many videos or other robust functionalities running on your website that require a lot of bandwidth. CDNs can also help keep your website secure.
Speaking of security: WordPress sites are notorious for getting hacked. Fortunately, there are measures you can take to avoid most attacks.
Here are some tips that can help with both speed and security:
- Research every plugin you install on your site – making sure they do not have vulnerabilities
- Plugins and themes should be updated to match your current version of WordPress
- Keep your WordPress install updated to the latest version
- Remove any unused themes and plugins from your site
- Use a good hosting service: I use Siteground since they specialize in WordPress and are vigilant about security
- Utilize plugins that test your site for vulnerabilities – but don’t completely rely on them as there are many more precautions you can take to secure your WordPress site.
A WordPress Website Clutter-Free and Ready to Convert
There are so many amazing, functional, and fun WordPress plugins and widgets out there, it is difficult to resist the urge to install way more than we need!
WordPress websites can start to look cluttered and unfocused if too many widgets or plugins are in place. And keep in mind that each plugin you install adds to the possibility of attack, and puts more bandwidth on your site.
When considering adding a plugin or widget to your website, ask yourself:
- Does it add a necessary function to my site?
- Does it improve the user experience of my site?
- Does it add value for my site visitors?
- Does it align with the goals of my site?
Probably the most important thing to ask is whether a widget or plugin is pulling attention away from your website’s intended message. Research confirms that if you offer visitors too many choices they are less likely to choose anything at all.
Primary, Secondary, and Tertiary CTAs
Each page or post on your site should have only one main CTA (call to action). Secondary and tertiary CTAs are fine as long as they don’t take too much attention away from your main focus.
Below is a shot of one of my best-converting pages. The “buy now” button is the main CTA, the email sign-up is the secondary CTA, and the alternate place to take the course is the tertiary CTA.
There are many more factors that contribute to successful webpage conversion, like the right buttons, good sales copy, and properly follow through.
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential...